Modern Marketing Strategies to 2X Your Business!
Speaker: Tom Ferry - Tom Ferry Seminars, Anaheim, CA
Get ready for a jam packed opening training session with national trainer Tom Ferry! In this session you will learn ho to out-position the disrupters and discounters in your market place, the most underutilized, highest ROI marketing strategy in real estate, how to scale trust and put yourself on the consideration set for more prospects and the 10 tips every great agent has to run their business by design on vs. memory!
Morning Broker/Manager Session
Coaching Your Agents to Greatness!
Speaker: Tom Ferry - Tom Ferry Seminars, Inc.
Brokers and managers are up close and personal in this special broker/manager session with Tom Ferry! In the 90 minute session, you will learn how to coach new agents vs. veterans and why most screw this up! Learn how to get the most from every agent by learning the “secret weapon” to connect with every agent in their model of the world. Tom will give you the top 3 coaching tools to drive per person performance! If you are a broker or manager, you won’t want to miss this session.
Morning Agent Sessions
Bringing the WOW!
Speaker: Joe Rand - Better Homes & Gardens, Rand Associates, Inc.
How do you deliver the kind of client service experience that creates raving fans who will sing your praises to everyone the know? In this powerful session, Joe Rand draws from the client service standards from companies as diverse as Netflix, Walt Disney, Ritz Carlton, Amazon and Nordstrom and more importantly, from the everyday experiences that we’ve all had as consumers, to create a guide for delivering exception client experiences. Using a mix of exercises, amazing examples and proven results shared, “Bringing the WOW”, will show you practical ways you can blow your clients away to ensure repeat business and guaranteed referrals.
Rental Laws – What REALTORS Need to Know! Are you Ready for a DOS Audit?
Speaker: Al Fazio, Esq. - Capuder Fazio Giacoia LLP
The Housing Stability and Tenant Protection Act: One Year Later, Fair Housing Issues: The Protected Classes…Can You Name them? What’s Up DOS!!! Can You Survive a DOS Audit? In this session we will examine the impact of the Tenant Proctection Action on the real estate brokerage industry; are firms handling tenant commissions different in light of the DOS Guidance Statement which has been temporarily stayed by the Court? Has this legislation impacted the rental market and your business? Fair housing issues should always be in the forefront of every office and understand and identifying the protected classes is a sure fire way to reduce risk…and it’s good business! In light o the Newsday articles, the Department of State is taking a more active role in monitoring real estate offices and policies and procedures, not only in Fair Housing, but in all facets of licensing laws. Are you prepared for an audit? Let’s talk about getting you ready!
Instantly Increase Your Real Estate Listings with Instagram & IGTV
Speaker: Marki Lemons Ryhal - Remarkitable, LLC
With more than one billion monthly active users, Instagram is rolling out updates and new tools weekly. IGTV is a new app designed for watching long-form, full-screen vertical videos from your favorite Instagram creators. Instagram Stories have added another interesting avenue to reach potential attendees. Instagram works especially well when paired with Facebook, as pictures shared to Facebook from Instagram receive 23% more engagement than images published directly on Facebook itself.
If you would like to
- Increase your business success?
- Generate more leads and sales using first-class strategies?
- Dominate with these proven, productive, and up to date social marketing techniques?
… then this course is PERFECT for you!
Afternoon Agent Sessions
Everything You Wanted to Know About Commercial Real Estate, But Were Afraid to Ask!
Speaker: Michael Murphy -
Do you want to know what a triple net lease is? How to determine the Net operating income (NOI)? Learn the definition of a Cap rate? This session will provide you with a comprehensive overview of the essentials and fundamentals of Commercial Real estate and how it differs from residential real estate. You will be able to distinguish, understand and discover the various types of commercial properties, terms, valuation methods, marketing and resources required to enter the world of commercial real estate. Discussion will include the process of locating commercial properties for various uses, the important features clients look for, and the process of showing the property and negotiating the business terms and leases. We will explore current trends impacting commercial real estate and discuss ways to break into this niche real estate industry.
Negotiation: The Principles of Persuasion
Speaker: Joe Rand - Better Homes & Gardens, Rand Associates
Negotiation is an exercise in wielding influence. If you control the context of the negotiation, or the flow of information, or the posture of the participants, you can influence the result. In this session, Joe Rand will teach you a completely different approach to negotiation, one that focuses on the way our minds process information and how you can avoid falling victim to the cognitive biases that can undermine clear thinking. Learn how to resist tactics that try to anchor you to a starting position; or to frame your negotiation to your own disadvantage; or to use imagery to influence your thinking. Ultimately, by the end of this session, you’ll be a better decision-maker and a better negotiator!
The Modern Real Estate Professionals Guide to Listing Success
Speaker: Marki Lemons Ryhal - Remarkitable, LLC
With so many platforms and so little time, where should you focus your online efforts? Get a blueprint for maximizing your ROI and tips on how to target your ideal clients. Facebook Live Engagement exceeds all other types of posts on Facebook by gigantic margins. Stories are the fastest growing form of content in the history of the internet. Today more people use messaging apps daily then they do social media.
- Create Stories; Stories Are Getting Over One Billion Interactions Daily
- Implement Bots Through Messenger Which Get 15 X More Engagement Than Emails
- Produce Facebook Live Post that Dominates Other Post Types
What it Takes to be a Top Producer!Moderator: Beth Lowe - LIBOR Young Professionals Network Past President
Panelists: YPN President Christopher Bacchus - Douglas Elliman/ Dan O’Neil - Coldwell Bankers/ Stephen Orlando - Exit Realty Premier/ Tamanna Jaggi - Douglas Elliman/ Jessica Akde Elmazi - Compass/ Juan Barrenche - Exp/
Join us for a special YPN Top Producer Success Panel moderated by Beth Lowe . We will be answering the question you always wanted to know the answer to- What it Takes to be a Top Producer. The YPN will pose the questions to top producing agents to reveal those habits that have made them successful. Find out what helped move their business forward, increase their income and take them to the next level of success. Bring your questions. We’re getting the info, YPN style!